Heritage Strategy Group delivers voter contact and intelligence for America First conservatives: candidates and consultants in races where margins matter. The offices change. Excellence does not.
Persuasion has rules, and most of them were written into human nature long before anyone thought to poll. People decide the way they have always decided, on trust, on timing, and on connection.
We add evidence to those old rules.
For years we have learned from every voter response that has come through our programming, the texts that triggered responses and the texts ignored, the letters that moved entire segments of voters and the letters that flopped.
That institutional memory is the working capital of this firm. It is one of the largest privately accumulated archives of voter-response data in politics.
We rely on it for every word of copy and every targeting decision. It settles strategy debates that most firms are still having out loud.
The result is clarity. We know which voters in a given race are still deciding, what reaches them, and when they are ready to hear it. And victory follows from that.
We reach voters in four places, and we choose among them the way a good tailor chooses cloth, by what suits the job rather than what is on hand.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” – Sun Tzu
Data drives everything we do, starting with who we work with and how we help their team frame the race.
Our intelligence work borrows methods from the intelligence community and uses modern AI where it speeds the grind. We assemble opposition research packets in hours, not weeks.
Our texts are written by a person and sent by a person, one screen to another. That is why they get answered. A voter can tell within a line whether a message was meant for them or for two hundred thousand people, and ours read like the former because each one begins as a conversation somebody on our staff is prepared to have.
We run peer-to-peer SMS, MMS, and video MMS for America First campaigns: persuading undecideds, turning out the base, keeping a human voice on the program. We handle list strategy, copy, compliance, and send. Few firms can do this at similar volume.
A handwritten envelope is the only thing in an American mailbox that still gets opened out of curiosity. We write ours with pens, on paper worth the postage, addressed by the same hand that wrote the letter. It costs more than printing and takes longer, and it has carried more close races than any glossy mailer we have ever seen, which is why we strategically deploy it for our clients.
A voter who hears from a campaign once, somewhere, forgets it by supper. A voter who finds the same steady case on her phone, in her mailbox, in her inbox, and on her television has not been pitched. She has been persuaded.
Connected TV puts the message on the screen people watch. We buy for the voters still in play, not for vanity impressions. Creative and audience follow the same rules as our text and mail programs: who is deciding, what they respond to, and when they are ready to hear it.
Heritage Strategy Group was built by a former U.S. Army Intelligence Officer. We gather what matters, discard what does not, and turn it into a plan a campaign can run under pressure.
Consultants do not come to us for units of anything. They come in early, usually before the budget is settled, and we work together to craft a winning program. Then we stay through election night, because the plan is ours too and we intend to see it proven.
We publish no client lists and no case studies. Our clients hired us to win quietly. In any given year, this firm wins more races than most people know are run.
Heritage Strategy Group is a house of the Huguenot Group, built to last.